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What Facebook’s Privacy Policy Allows May Surprise You

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(ABC NEWS)-  To get an idea of the data Facebook collects about you, just ask for it. You’ll get a file with every photo and comment you’ve posted, all the ads you’ve clicked on, stuff you’ve liked and searched for and everyone you’ve friended — and unfriended — over the years.

 

This trove of data is used to decide which ads to show you. It also makes using Facebook more seamless and enjoyable — say, by determining which posts to emphasize in your feed, or reminding you of friends’ birthdays.

 

Facebook claims to protect all this information, and it lays out its terms in a privacy policy that’s relatively clear and concise. But few users bother to read it. You might be surprised at what Facebook’s privacy policy allows — and what’s left unsaid.

 

Facebook’s privacy practices have come under fire after a Trump-affiliated political consulting firm, Cambridge Analytica, got data inappropriately from millions of Facebook users. While past privacy debacles have centered on what marketers gather on users, the stakes are higher this time because the firm is alleged to have created psychological profiles to influence how people vote or even think about politics and society.

 

Facebook defends its data collection and sharing activities by noting that it’s adhering to a privacy policy it shares with users. Thanks largely to years of privacy scandals and pressure from users and regulators, Facebook also offers a complex set of controls that let users limit how their information is used — to a point.

 

You can turn off ad targeting and see generic ads instead, the way you would on television or in a newspaper. In the ad settings, you’d need to uncheck all your interests, interactions with companies and websites and other personal information you don’t want to use in targeting. Of course, if you click on a new interest after this, you’ll have to go back and uncheck it in your ad preferences to prevent targeting. It’s a tedious task.

 

As Facebook explains, it puts you in target categories based on your activity. So, if you are 35, live in Seattle and have liked an outdoor adventure page, Facebook may show you an ad for a mountain bike shop in your area.

 

 

And, increasingly, Facebook tries to match what it knows about you with your offline data, purchased from data brokers or gathered in other ways. The more information it has, the fuller the picture of you it can offer to advertisers. It can infer things about you that you had no intention of sharing — anything from your ethnicity to personality traits, happiness and use of addictive substances, Tufekci said.

These types of data collection aren’t necessarily explicit in privacy policies or settings.

 

Facebook has since restricted the amount of types of data apps can access. But other types of data collection are still permitted. For this reason, it’s a good idea to check all the apps you’ve given permissions to over the years. You can also do this in your settings.



Daniella Hankey

Good Morning West Virginia! Daniella Hankey is the Morning and Noon newscast Anchor. Daniella joined Newswatch as a Multi-Media journalist and quickly moved her way up to an Anchor. Before landing in the beautiful Mountain State, Daniella called her home Orlando, Florida. Armed with a major in Communications and Media Studies and a minor in Education, Daniella relocated to further her career. During her time at Stetson, she covered several big stories on and off campus including the June 2016 Pulse Night Club shooting and Hurricane Matthew. She worked as a news anchor and reporter for her college news station and enjoyed an internship in productions at PBS. Her love for journalism started in high school when she was selected as a Bright House Varsity Reporter as well as the school anchor. When Daniella is not working, you can find her exploring West Virginia especially the Greenbrier and engaging with community members. As a morning anchor, Daniella loves putting a smile on viewers faces in the morning and informing them of community events. If you have any story ideas or news tips, please email Daniella at dhankey@woay.com. You can also follow Daniella on Facebook at DaniellaHankeyTV.


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